Advanced Pharma is a dedicated clinical research facility based in Miami, Florida. The company's main objective was to acquire volunteers for their clinical trials. Their primary challenge was obtaining participants through traditional advertising methods that were no longer effective. The website had to be updated and rebranded as well.
The Art of Rebranding
By executing a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) and competitive analysis, I was able to gather valuable insights that paved the way for designing and implementing improved marketing strategies. Through a deep dive into the company's fundamental strengths and limitations, I gained a comprehensive understanding of its unique position in the market. With this knowledge, I crafted targeted campaigns that harnessed these strengths and mitigated any existing weaknesses. The impact of these strategies was twofold.
First, there was a significant boost in conversion rates, driving more potential customers to take action. Secondly, the enhanced marketing efforts resulted in a noteworthy surge in brand awareness and online engagement. Through continuous monitoring and adjustment, we were able to stay ahead of the competition and maintain our successful growth trajectory.
After revamping the company's website, we obtained a monthly growth rate of 20%, a significant upsurge in online traffic. This accomplishment was made possible by conducting thorough analysis of relevant keywords and search terms that adhered to the criteria for their clinical trials. By understanding the search habits of the target audience, we succeeded in attracting quality leads through both organic and paid search methods.
Social Media Outreach
Generated an impressive 11% conversion rate and a significant monthly increase in patient compliance and sign ups by implementing a cohesive online presence and marketing funnels. This was communicated across numerous social media platforms and cross-functional websites through a string of ad campaigns with informative content on current clinical trials. As a result, we cultivated a stronger connection with our target audience and establish ourselves as a trusted source of expertise.
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