The company’s mission is to enable consumers to purchase local and fresh produce by helping local businesses such as farms and produce sellers compete with large businesses, and providing them with a secure online marketplace.
Brand Development
Provided creative development and strategic guidance for a start-up company that was eager to establish a strong brand presence. Drawing upon my expertise in branding and design, I meticulously crafted a corporate identity that not only aligned with the company's brand guidelines, but also met all necessary regulatory requirements. Through a thoughtful and iterative process, I ensured that every aspect of the brand's visual identity, from the logo to the color palette, communicated the company's values, mission, and unique value proposition. By delivering a compelling and cohesive brand identity, I helped the start-up company effectively differentiate itself in the market and establish a solid foundation for future growth and success.
Website Functionality & Design
Adapted style guide and a design systems for high-fidelity prototypes, enforcing accessibility, typography, iconography, and color theory across prototype screens. Communicated with stakeholders and assisted cross-functional global teams to cooperate on platform and core digital payment processing solutions.
Brand Awarness
In just a few months, our branding efforts led to a remarkable increase in both consumer engagement and profitability. By strategically implementing visual hierarchy across all marketing platforms, we were able to captivate our target audience and drive them to take action. The brand image resonated deeply with consumers, resulting in a surge of interest and ongoing loyalty. This successful customer journey highlights the power of effective marketing strategies and the significance of creating a visually appealing and cohesive brand identity.
